Parallel Capital Partners

Parallel Capital Partners is a private, fully integrated real estate investment and operating company focused on acquiring commercial real estate and office buildings. Visual Asylum was engaged to rebranding the company. The scope of work included naming and the development of a world-class brand identity.

Visual Asylum explored dozens of name options, researched availability of names and URLs. We then developed multiple brand identity options and refined into a final name, logo and visual language toolkit.

  • Branding
  • Interactive
  • Promotional