Pinnacle Entertainment is a dynamic and growing casino entertainment company with gaming properties in 15 locations throughout the U.S. Amerisports is a standout sports bar and restaurant located within in all Ameristar casino properties. This casual dining venue is at the heart of the action, and Ameristar envisioned a high-energy atmosphere that creates instant community for visitors.

As a long-standing creative partner of Ameristar, Visual Asylum developed the Amerisports logo and a visual language toolkit of color, custom illustration and graphics. The brand sprang to life as we created the environmental graphics, signage, print menus still used in the restaurant today.

  • Hospitality
  • Branding
  • Graphics & Signage