The San Diego chapter of AIGA, the professional association for design, hosts an annual conference called the Y Conference. As long-time supporters of the organization, Visual Asylum led design for the 2014 event. Starting with the conference theme, VA created a dynamic brand identity that cascaded to drive marketing and promotions across all channels.
The scope of AIGAs Y-19 encompassed print, brochures, apparel, signage, social media, web, video treatments as well as the actual environmental design of the conference. Attendance for the 2014 event rose 40% over prior year, and attendee feedback cited the engaging marketing materials as a key factor influencing their decision. The conference received exceptionally high ratings in creative execution and quality of programming.