“Gumbo Will Hold Your Life Together,” reads a sign on the wall at Pearl’s Oyster Bar. Guests need only sit down in this casual, down-home seafood restaurant located within Ameristar Casino properties to have an experience they will never forget. With Pearl’s, Ameristar sought to blend a noteworthy culinary experience with a celebratory atmosphere that overflows with personality.
A long-standing creative partner with Ameristar Casinos, Visual Asylum developed the name and visual identity that transformed an existing restaurant into Pearl’s Oyster Bar. The resulting brand cascaded to a built environment that is brought to life via a comprehensive signage package and menu system that includes print, display and environmental elements.