From the classroom to the world, National Geographic Learning (part of Cengage Learning) is a leading educational publisher of school, higher education, English Language Teaching, library and reference materials. Based on the belief that an engaged learner will be successful, NatGeo strives to designs materials that motivate.
This was Visual Asylum’s second opportunity to partner with NatGeo in the creation of an innovative product packaging series. Navigating an intensive approval process that involved curriculum experts, marketing experts, customer testing and corporate design teams, Visual Asylum created a unique brand identity including product packaging, textbook covers. The product has performed well and is in active use in multiple states.