La Jolla Country Day School is a premiere private educational institution in San Diego with a rich history spanning more than 80 years. Passionate about providing the best college preparatory education possible for PreK through 12th grade, Country Day sought a creative partner that understood their audience and shared similar values.
Over a five-year period, Visual Asylum served as LJCDs primary creative partner. In that capacity we partnered closely with the LJCD Marketing / Communications team to facilitate a rebranding effort. The end result accurately and authentically communicates the brand essence and core values of the school in all marketing and communications efforts. Our strategic marketing and advertising plans were executed in print, online and on-air campaigns, driving application and enrollment numbers to increase year over year.