Located in St. Charles Missouri, the Ameristar Casino Resort Spa is a $265 million luxury hotel poised to become the most popular gaming and entertainment destination in greater St. Louis.
A long-standing partner with Ameristar Casinos, Visual Asylum assessed the overall need of the hotel/casino property to determine the scope and need of way finding signage system. The signage system VA developed links a hotel, casino floor, streetscape and two parking garages to a world-class conference center. Our scope of work with the Ameristar St. Charles included the creation of two artful interactive directional kiosks inspired by a unique water feature in the property entrance. These pieces served as the creative anchor for a comprehensive system of identity, directional, and logistical signage that flow throughout the resort.